Peter has worked in Australia and Europe during his 25 year career. He is one of Australia’s most experienced creative directors and an all-round creative professional. His illustrations have appeared in Rolling Stone magazine and he has won awards for both illustration and design work. His wine labels regularly appear in international design publications, and he is the creative force behind the branding for Larry Cherubino’s The Yard Wine Company – James Halliday’s Winery of the Year for 2011.
Peter specialises in retail packaging and strategy and has extensive experience working with entrepreneurial companies looking to take their products to market. He co-ordinates printing, packaging and advertising of clients’ products across time zones on a daily basis.
ALEX GODFREY Creative Director
Alex has spent 17 years a graphic designer and communications professional. With a background in journalism and publishing she has copywriting and editing skills to complement her visual design talents. She has extensive experience developing corporate identities, publications and marketing collateral.
Alex has created design work for Australia’s major cultural institutions: the National Museum of Australia, the National Gallery of Australia, and the Australian War Memorial. She is the designer and project manager of choice for many government departments and corporate clients, regularly preparing annual reports and promotional campaign material. She has extensive experience managing complex logistical publishing and design projects.




