Vitra: less reverence, more life
Posted by Alex on Apr 30, 2012 I’m sure I’m not the only one with designer furniture fatigue these days. It seems that even the Swiss furniture designer and manufacturer Vitra feels it’s time for a change of image. They have recently launched a new campaign of moody fictional short films to promote their iconic furniture products. Photographer Florian Böhm was enlisted to direct the films. The approach is...read more



