wine | Fusebox Design

In the press (not on the press)

Posted by Alex on Nov 10, 2011 Last year our wine label for Larry Cherubino’s ‘Middle of Everywhere’ was featured in a US publication, The Art and Design of Contemporary Wine Labels (Santa Monica Press). While the inclusion itself was great, so too was having the label appear in a related article in the Wall Street...
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Larry Cherubino wine consultancy

Posted by Alex on Oct 28, 2011 Homepage and website design for Larry Cherubino’s wine consultancy business.
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Indian Pacific

Posted by Alex on Oct 18, 2011 Label design for Craggy Range, based on an old train ticket.
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Over the Shoulder wine label illustration

Posted by Alex on Oct 18, 2011 Pen and ink illustration for the successful Oakridge Vineyard ‘Over the Shoulder’ wine label.
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The Yard Wine Company

Posted by Alex on Oct 18, 2011 The vineyard sleeps at night.
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Grapes

Posted by Alex on Oct 18, 2011 Vineyard photography, Margaret River, Western Australia.
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Latest Ad Hoc labels

Posted by Alex on Oct 17, 2011 More wine labels from the successful Ad Hoc range.
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Nitty Gritty wine label illustration

Posted by Alex on Oct 17, 2011 This wine label features an illustrative element based on one of Alex’s etchings.
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Ad Hoc labels

Posted by Alex on Oct 17, 2011
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How about a glass of wine?

Posted by Alex on Oct 13, 2011 Some time ago we created a label for a wine called Wallflower (for Larry Cherubino’s Ad Hoc range). The black and white image was a glass light pendant that hung in our lounge room at the time. It was an old, but very beautiful light. In this photo it looks like the petals of a flower – or a skirt, or a dress. If you tip the room sideways, or upside down, it might have been a flower...
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Oakridge labels

Posted by Alex on Oct 13, 2011 Labels for Oakridge Vineyard, Yarra Valley, Victoria.
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Blake Family Vineyard wine label illustration

Posted by Alex on Oct 13, 2011 Illustration, design and packaging for Blake Family Vineyard’s ‘Redd Gravels’ wine label. The illustration is rendered in a highly detailed formal line art style reminiscent of vintage Bordeaux wine labels, while the design draws on new world super premium labels – fitting a new world wine made in the style of the Bordeaux...
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Cherubino label

Posted by Alex on Oct 13, 2011 Embossed labels for the top-tier range of Cherubino wines.
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Castelli labels

Posted by Alex on Oct 13, 2011 Castelli Estate labels.
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Pedestal Vineyard label illustration

Posted by Alex on Oct 13, 2011 This wine label for Pedestal vineyard features an incredibly detailed hand-drawn illustration, inspired by vintage steel engravings. The area around the illustration was ‘debossed’ (i.e. indented as opposed to raised relative to the paper, as normally done with embossing) to further the intaglio print...
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Alluviale

Posted by Alex on Oct 13, 2011 Award-winning wine label for JigSaw Wines in Hawkes Bay, New Zealand (now owned and operated by Montage Wines). The label was featured in Communication Arts magazine and an edition of the Prestige Labels of the World...
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